We, at Kingstar Insurance Agencies (KIA), the licensed distributors for LIC International in the UAE have embarked upon spreading the message of children’s education particularly with reference to the girl child as part of our ongoing Corporate Social Responsibility Initiative driven by a cute mascot called ‘KHUSHI’, who has already become quite popular among the NRI population this year. ‘Khushi’ has developed into a brand in her own right representing the aspiration of all children for better education and better future. According to Nick P. Earles, Managing Director, of KIA, “the Khushi campaign has grown to become an integral part of the programme instilling important values for children posted through her ‘Khushi Kwotes’ which is posted each Tuesday on her website.”(Khaleej Times, Saturday, February 11, 2017)